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Customer engagement, authentic interactions and personalization are all key drivers of marketing and Brand experience.

The SharedBook reverse publishing platform delivers an authentic way to establish post-experience or multi-channel engagement and interaction by enabling companies to introduce personal publishing to the consumer.

Through the creation of a books meshing brand and personal content SharedBook delivers a solution for brands to provide the information and content that the consumer values as most relevant and part of the experience, whether it's the trail map of the ski resort or a favorite recipe.

While SharedBook brand clients control the look and feel of their online site and printed book, and determine what content to make available to their customers, their customers have the ability to personalize the end product further by inviting others to collaborate, and adding more photos and stories.

The SharedBook reverse publishing platform provides a way for companies to subtly influence the messages associated with the brand experience. By positioning their content and experiential information next to the customer's pictures and stories of the experience, brands can ensure that their messages are reinforced and the brand value does not get lost in the exchange of experiences. Take a look at a sample here.

Leveraging Data Integration

Businesses and brands with archived materials and user-generated content can partner with SharedBook to monetize these assets. Either working directly with SharedBook or through its suite of APIs our partners can provide their customers with a simple way to preserve online content that is meaningful and relevant in a more lasting format.

With just one click, the SharedBook Reverse Publishing Platform intelligently maps streams of data into a structured book product.

SharedBook's custom data integration projects with Legacy.com and CarePages.com illustrate how the platform works. In both cases, SharedBook technology is enabling consumers, giving them the ability to easily and intuitively output their user-generated content - guest book entries, message board comments, and family photos, among other items - in book format. For illustration, please review the Legacy.com case study here.