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as is the product."
It's great!"
LEGACY.COM AND SHAREDBOOK — A Case Study for Data Integration
Legacy.com has been described by no less than CBS MarketWatch as the "granddaddy" of online memorial companies. They have become a true online success story. For over 300 newspapers, covering markets from the largest to the smallest, Legacy.com is the leading provider of online obituary services. And Legacy.com is emblematic of other online businesses that have successfully developed a robust and active community with rich and varied user-generated content. Like many online companies, Legacy.com also wanted to offer users new ways to experience their content, develop new brand extensions, and diversify its revenue base.
Enter SharedBook. In October of 2006, SharedBook partnered with Legacy.com
for the first SharedBook custom data integration project. Our joint objective was to
find a better way to execute and capitalize on an already existing consumer behavior
— the desire to print and preserve the tributes left by friends and family in the Legacy
Online Guest Books. With SharedBook technology, this practice evolved into The
Commemorative Guest Book.
Today, users of Legacy.com can easily flow all the relevant data about their loved one embedded in the Legacy.com Web site into a personalized, publishing space, from which they can purchase a professionally-published book. The user receives a physical compilation of the stories and photos that made someone's life special. Legacy.com gains a high-value product and brand extension delivering significant new revenue.
In a few clicks, users can first review and edit the data from Legacy.com, and then add photos and stories to complete their tribute. Even more interesting, they can also invite others into their private book making space to contribute additional stories and special photos. A limited month-long test in a handful of Legacy's partner newspapers proved the concept; the product offering then quickly rolled out to the rest of the sites in the Legacy.com portfolio. Soon to come are enhanced features and international expansion.
SharedBook's partnership with Legacy.com has proven the value of data integration as a tool to monetize what has become known as a defining characteristic of Web 2.0 — User Generated Content. Recognizing that not all Web content is disposable, SharedBook and Legacy.com are delivering a solution to help users preserve the information that is most important to them. For all of the parties involved, it is technology used to produce a memorable result.
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